Top 40 SEO Myths You Should Know About

Many books and other resources that business owners will use significant emphasis on the need to be on top of the search results, whether on Google, other search engines , or even in areas such as social media. But surveys have shown that people often look at other results and they will scroll the page. Be on a second page , for example, can be very beneficial for circulation. In addition, search ranking is only part of the puzzle. Now , Google is further results on the page as social councils and local results as well , which means there are many more opportunities available to you , and be the first place is not as crucial than in the past .

Myth # 2 : You can do SEO without outside help

Do SEO simply means that you follow a set of techniques and procedures to increase the chances that users accessing your site. It is true that anyone can learn these techniques, and if you are a website owner and you want to do your own SEO, then you can spend the time to learn and apply these techniques. But SEO can be complex and affects many areas such as online marketing , coding , technical skills and public relations aspects . Most business owners simply do not have what it takes to do a great job in SEO, and that is why many organizations exist that offer help . A worker or single marker line is often not enough if you really want good results .

Myth # 3: Meta tags are very important

There was a time that each page on your site meta tags need to rank well . These are small pieces of code that would give Google a list of keywords and a description. The search engine will rely on them to know what your website is about. Now , however, they do not affect your ranking at all . Google and Bing stopped worrying about meta tags to index websites. However, they are not useless . For example, your description tag is the text that often appears next to the link that appears on the search results , it is still a useful part of the action.

Myth # 4: Keyword rich domain names is the highest ranked

Back in the dotcom days , there was a time that the URL you used is very important. Google put a lot of importance on the domain name, and if you could get a name that has your keyword in it, you gain a great advantage over other sites. That is why a large number of companies in the late 90s bought the domain names for a lot of money . But now the indexing process covers only the actual content of your pages, and not the domain . This name is always important , because people remain to be seen , but it will not make you rank higher .

Myth # 5 : You must submit your site to Google or other search engines

All search engines usually have forms submission URL where you can submit your site to Google and others. In fact, they still do, but this process is unnecessary. The robots use these engines are sophisticated enough now that any new site is located in a matter of days or even hours . The only time you have to worry about submitting your site is if for some reason it was not indexed automatically after a few days.

Myth # 6: Submitting a Sitemap will boost your rankings

Google offers webmasters interface and from there , you can submit a sitemap , which is an XML file that contains links to every page of your site. Some site owners take the time to submit such a file every time they make a change, but it is not necessary . Submitting a Sitemap does not change your rankings, and all it does is add pages that may not have been previously indexed. If your website is typical and provides links to all pages , it will not be necessary.

Myth # 7: SEO has nothing to do with social media

Before the advent of Facebook and Twitter, SEO was the only technique to get traffic organically . But now , social media is everywhere, and the line is blurred between the two quickly . While some traders still consider SEO and social media to be different beasts , the truth is that they are very closely related. For example, Google now offers its own social network, Google Plus in its search results. If you can get enough influential people about your product and a link to your site, then their recommendations appear in a Google search result that their friends . This clearly affects SEO. On the flipside, Facebook began to go after the research and , in their recently introduced Open Graph engine , which searches based on friends and interests . Thus, the two fields are closely related, and they are closer and closer all the time.

Myth # 8 : Google does not read CSS file

Google bot used to be quite primitive and only saw the text, which is why many people focused on the text portion of their website . But now that the engine is very sophisticated and it reads JavaScript , CSS, and more. The robot can certainly see if the layout of your site is attractive to users or not. For example, if someone searches on a mobile device and you have no mobile available on your site, you can switch to .

Myth # 9: You need to update your home page all the time

Some people think that by updating the contents of the home page all the time they are senior , or not updating their rankings will drop . In most cases, this is not the case , because if you have a sales page that offers a product , then there would be no reason to update this page at least something about the product changes , and expects that Google.

Myth # 10: The H1 head has a greater value than the rest of your text

The structure of your page is viewed by Google and the other engines , but it must be realized that many sites are structured very differently. As such , no specific label is more valuable than the other. An H1 tag is simply a header that matches an entry CSS for the user to see your page in some way . It does not make your Google page rank differently if you use H2 tags instead , or if your keywords are most of the time in the text and not in a specific CSS tag.

Myth # 11: Links to other highly ranked websites help your rankings

Some sites try to create a link to other sites of high authority to help their ranking, but that does not help at all. Google uses PageRank to decide how your site will rank , and the algorithm is based on the value of your site is to others, and as such, just look at how many other people , thanks to you . You create a link to them is irrelevant. Otherwise, any site could raise up simply by connecting to millions of websites , which is not the case .

Myth # 12: Using methods of automatic referencing is still spam

Many people use automated SEO methods that are not in the area of ​​spam. Many companies have very large sites, they use automated scripts to do a lot of basic work of SEO. Whether or not a spam method is based on what the result is , not how it is automated.

Myth # 13: PageRank is the only factor that counts

The algorithm that Google uses to rank websites is PageRank , which determines the value of a site is for others. But the result also indications of hundreds of other inputs as well , depending on what Google says . Some of these entries are easy to see , like having your site being recommended by others on Google Plus . This proves that not only issues of PageRank . The company is staying tight-lipped about the number of entries, there are , and the importance of everyone gets weighed , but it is clear that there are more things than just PageRank . That said though , it is still widely accepted that PageRank is the most important factor , and a PR1 page is always preferable to a PR3 .

Myth # 15: The title tag is hidden by the search engines

Most of what Google sees your site is the text that is visible to users , such as what appears on the screen is rendered in a web browser. As such , it would be easy to think that the title is not picked up . However, your title is very important for SEO, because it is the text that appears on the link people will click on . Not only Google uses it to help your rankings , but people see and when they will click on your site.

Myth # 16: Usability does not affect SEO

The point of SEO is to gain traffic and get people to stay on your site so that they can entertain or buy your products and services. As such , SEO goes very nicely with the ease of use, because it is what will make a difference in whether or not someone stays on your site for long. If your site is difficult to use and navigate , it is very easy for people to go to the next search result. In addition, the search engines themselves will focus on the layout and usability. If your site is difficult to navigate for your viewers , it will be difficult for the robot as well , and having a misuse can definitely affect your rankings .

Myth # 17: The.edu and.gov backlinks are the best

It is true that most.edu and.gov sites are highly ranked and have a high authority , because they are generally official sites that are well maintained and do not contain spam. However, this is just a byproduct of how they are maintained , there is no guarantee . The mere fact that they have a domain that ends with.gov or.edu does not help your ranking at all. If you have a backlink on one of these sites, it will be as good as how much authority the site . You gain nothing by the fact that this is an educational site or Government. Posting a backlink on a obscure.edu site does not help you any more than posting on an obscure blog.

Myth # 18: SEO is based on the quantity of links to a site

Believing that the success of an SEO campaign is to have the most backlinks is possible misunderstanding how the ranking works . Any ranking algorithm , either Google, Bing, Facebook, etc. will rank sites based on many different factors. To succeed SEO, you must meet all of these factors , and have lots of links is just a small piece of the puzzle. In addition, each link has its own quality value . Often , a single link from a site popular news about your product will be much more valuable than spamming hundreds of links to blog sites unknown .

Myth # 19: Backlinks are more important than the content

SEO usually takes time and money , and as such , it is unrealistic to think that you can do everything possible in all facets of online marketing . Very often you have to make choices, and some may be tempted to focus on link building instead of content. However, the goal of SEO is to bring good traffic to your site. Quality is very important , not just quantity. Do not have good content means your site has no value to anyone , and as such , it will quickly lose any advantage that the additional links you gave . In fact, the most useful links are usually not the ones you have direct access to . They are the opinions of people in your niche, news sites, and anyone who is already an authority to talk about your product. By having good content, these links can actually come by themselves, simply by PR or word of mouth . But a lot of backlinks on the authority of low blogs will not help you much at all, and the ranking you can get from them will not last long as these sites clean these links. Instead , focus on your audience and try to find out who you write. Producing quality content helps your site more in the long term .

Myth # 20: Paid links will get you banned from Google

There are many ways to get links , and some of them include some type of payment. But not all paid links are always bad , it depends on how the payment is made . For example , many sites , including Google, offer advertising services. You can buy an ad on AdWords , you can go to another advertising network , and many sites offer their own advertising services . While some of them will not give you a ranking, others could , and those who are entirely legitimate . Pay a site that focuses on your niche to have a link in a strategic location probably will not get you banned , but you must remember that there are methods that will. The purchase of low quality links in bulk is one of the best way to get your site removed from the index .

Myth # 21: Good content is all you need

Just as the construction of an army of links will not help you keep the circulation for a long time , having good content and nothing else is not enough. Most people agree that good content is the cornerstone of having a successful website. Having commitment , useful messages for your visitors , you can make sure they will want to visit your site and stay there for a long time . However, simply building permits unknown. Even a very good site to do some SEO to bring traffic . The brand is extremely important for any site , and getting your brand out there in SEO is the only way you will get eyes on this content. Your articles and posts must be combined with good incoming signals , and that includes doing a lot of typical SEO methods that will help you get ranked in the search engines so people can find your content.

Myth # 22 : Google penalizes some sites actively

Anyone who has done a SEO work was puzzled for a moment , seeing strange drops in the rankings. It may seem as if you have done nothing wrong , you increase all your marketing efforts , yet Google has decided to lower you . It can be easy to think that your site has been penalized in some way , but most often this is not the case . Google makes it clear that they do penalize sites that violate the conditions of their use actively going after contrary to ethical methods like spamming users . In most cases , the problem lies elsewhere . A possible cause may be things that other sites have done, and not you . For example , perhaps your competitor has received a large influx of links because they appeared on a popular television show . Another reason is that if Google has changed some of their internal algorithm , which happens quite often and can be disastrous for some sites. Many people remember the Panda update has changed the classification of millions of websites . Unfortunately, in these cases, it can be very difficult to find the cause and fix it , and you might have to work harder just to SEO to get your rankings back. Resist the temptation to methods spammy or blame Google for it.

Myth # 23 : Google AdWords give you preferential treatment

AdWords is a very useful program by Google which you can place an ad on other sites to advertise your own . It should be part of any marketing campaign online. However, AdWords by itself does not help to increase your rankings . Some think that because the company pays Google, then they will give preferential treatment to biological research , but this is not the case . On a typical search page, you can easily see that organic results are paid advertisements separated . A PPC advertising campaign will give a classification in the sense that you will be seen on the ad side of the page , but it does not affect your ranking on the organic side in any way.

Myth # 24: SEO is something done once

Many sites make this mistake. When the site is new and it has been created , the owners invest in doing some SEO and think that everything is done . But just as in the real world marketing , SEO is not something you can do once and then forget . Instead , it is a continuous process to be carried out over a long period of time , often throughout the life of the site. This is because the band is not an encyclopedia written , it is an ever-changing environment . New competitors appear, the search engines change their algorithms , new opportunity for marketing appears, and the links that used to be good may become outdated and not that more important. Constantly keeping an eye on your SEO efforts you make sure that your ranking does not drop, and you can continue to focus on new techniques that can be work better.

Results SEO companies can be guaranteed : Myth # 25

This claim is completely false yet very common that some marketing companies like to use . They claim that using their methods , your results are guaranteed. But the truth is that no one can claim a certain method is infallible for the same reason that SEO is not something you do when you forget . Everything changes online and you never know when something that worked well stop working. Some tactics are much better than others, but none is guaranteed. In addition, if there was a magic way to get high rankings , you can be sure it would be a leak at some point , and then everyone would be using the same tactics, making it worthless.

Myth # 26: Placing too many links per page can penalize you

Some people have been told that a certain amount of links on a page can be bad for your ranking. For example, by placing more than one hundred links on your landing page will be bad for Google and you will be penalized in some way . While spam links on a page is something you should not do , and the Google bot has the means to detect when a page is a link bait , you should not be afraid to create pages with many links . As they are relevant and part of the normal navigation of your site, then there will be no penalty. The worst that can happen in these cases is that Google may decide to ignore the links part of a hundred , but that's all.

Myth # 27: Internal links are not important for SEO

Many people think that binding insofar as backlinks go, and focus only on other sites that link to their own pages. But internal connection is also important, as the layout of your website is important because search bots try to act as much as a normal Web Viewer as possible . If your site has a poor internal navigation , Google will be able to detect , which could penalize you . Take the time to create good internal and easy to use navigation system of your site links. This is something that is easy to do and you should not skip this step.

Myth # 28 : Facebook likes and tweets are the number one factor in SEO

Social media has played a central role in the way people find information on the web today , and signals from these sites are introduced into the search engines in real time. No modern company should ignore social media , simply because of the amount of time people spend on Facebook or Twitter. However, any social site is the holy grail of SEO . While getting Facebook likes can be important is not more than many other techniques that can be used. In addition, there are arguments that point to the fact that , although many people spend a lot of time on social networking sites , they do it to talk to friends, do not buy products, so that the a benefit as it is still not as understood that the benefit of ranking well on Google. You should not ignore traditional SEO and focus solely on social media.

Myth # 29: Keywords are no longer relevant

Sites used to create a paragraph at the bottom filled with keywords to attract more traffic using what is called keyword stuffing . In recent years, well-informed traders have realized that it is no longer necessary , in fact, it is a practice that is strongly discouraged by the search engines. However, this does not mean that the keywords are not very important. Although you should not do keyword stuffing on one page , get a good percentage of your keywords in your text itself is always crucial. When someone looks for a fixed term on Google , the amount of time that keyword is on your page is still heavily weighed in.

Myth No. 30: The use of larger heads will improve your rankings

The header tags such as H1 or H2 count because the search engines look at the layout of your site, if you need to have headers that make sense and contain your keywords so the search engine knows that the content is about. However, the size or style of these headers , such as which arguments you use CSS , do not count because Google and other search engines are interested in the content and ease of use, no artistic style .

Myth # 31: Keywords must be exact matches

It is true that the words must match what people type into a search engine , but there are arguments to use other words that the selected keywords. For example, most words have many synonyms , and the type of people synonyms all the time. Using a larger selection of keywords , you can be sure to catch these searches so. Also, while keywords will bring your site in the results , if someone clicks on your link depends on what the title of this article says. Having an intelligent way , something that people want to click , you earn more by simply repeating a list of keywords.

Myth # 32: PageRank has more importance

When Google began to be the search engine at the top and everyone is focused on ranking and PageRank has become the number one criteria each buyer would go after . It used to be , and perhaps , the input that affects a most ranking, but the company metric was clear on several occasions that the sites are classified hundreds of different parameters , not just PageRank . As a result , some have stopped caring as the ranking of PR . However, this does not not mean PageRank has no relevance at all. While you should focus on other things , you should keep an eye on your PageRank as well .

Myth # 33 : Google Analytics can spy on people

Google Analytics is an analysis software used by the most popular sites on the web, and therefore some people think they are being spied on . But the company has repeatedly said that no personal data is transmitted using Google Analytics. In fact, if you actually use this service on your own website, you can see the data that you have access to all anonymous are , and you see numbers, not individuals .

Myth # 34: You must complete your site before you start worrying about SEO

SEO can be considered a form of marketing , and most marketing efforts are made after a site is complete, but there are steps you should take before . For example, you should make sure you have a good presentation , good navigation , meta tags , headings, etc. . All these are part of SEO and should be done while you build the site. Also remember that the search engines can find your site when it is online, so you want your SEO ready when Google crawls the first time.

Myth # 35: Buying links , likes and tweets help your site rank better

There are many shopping sites like Facebook, subscribers, and so on. Often, these services seem quite cheap as 10,000 likes for $ 10. However, in most cases , it is not worth the money . Firstly , they are usually fake accounts , bots that you simply follow the crowd for a price. They are not real people , which means no one will see these social signals, and therefore , they will not improve your ranking. Worse still , many sites such as Facebook , Twitter and Google prohibit these types of acts, and if you are discovered , you may be delisted .

Myth # 36 : Paid links always come from shady sites

In the case of bulk services , it is true that many of these paid links come from shady sources , including bots or proxies. However, many reputable sites selling links as well , in the form of advertising or even preferential treatment. In these cases , you may have very legitimate links on high authority sites , and those can help your site rank better on search engines.

Myth # 37 : Google will not find bad links or spam

Some people who buy links in bulk or using automated spam blog posts methods believe that Google will not find them , and they benefit from their unethical practices. In many cases, this may actually be true , because Google and other search engines are not part of the secret police. But while bad individual links can not be found, the greatest risk is that the sites where your links have been placed will be found and removed from the index , or the algorithm itself will be changed to make these relevant backlinks. When this happens , you can find a radical change in your rankings.

Myth # 38 : You should not place too many outgoing links

Some people think they should connect to a small number of outgoing sites. There is only one case where a link to other sites can hurt you , and that is if you are part of a network of backlinks in just to increase your rank . In this case when one site is found , all may be affected. But in other cases , Google and other search engines do not care at all how many outbound links you have, and there is no limit to how many times you can access other sites.

Myth # 39: With a good SEO, you do not need PPC marketing

Some sites spend a lot of time doing SEO and organic produce excellent results , but even then , PPC campaigns can be useful. Investigations should it is often not the same people who click on the ads versus those who click on organic links , it may be interesting to do both, if you have the money for it. In addition, PPC links are guaranteed to cost you only when someone clicks , and do not suffer from changes in the algorithms as the Panda update .

Myth # 40 : You can manipulate search rankings