How to optimize your online business

If you want to optimize your online business then you need to set the industry standard in your

niche. You need to understand what is missing, what everyone will not or can not do, and then take the lead. In this article , I'll show you how.

You already know the Pareto principle . Its basic principle is 20% of your entry gives you 80% of your production, and vice versa.

Now I want you to think about your competitors. Only 20% of them are doing what is right in their niche. And what that means is that 80% of them are missing the mark altogether.

So the big question is , what class are you?

The answer can be found by asking yourself some questions.

How about this one? "Am I followed most of my competitors? "

Or , "Am I just trying to catch my competitors? "

Or , " Am I just try to stay competitive with them? "

If you answered "yes" to one of them , then you are in the 80% who do bad things .

What the 20 % do ?

Among other things, they set the standard in their niche.

They decide the direction the industry should go, and then they take the lead.

They produce content that is needed to position themselves as the expert.

And that means if you want to become an expert , you should follow their model.

Now I did not say you had to do exactly what they do. Everyone takes their own path . But there are some characteristics that their companies share .

For example, they all have a content marketing strategy .

They all regularly produce quality content .

They all have mastered a particular platform .

You know, I hear many people talk about " best practices." And I must tell you that this is a load of nonsense. "Best" is contextual . It depends on the person , the place - everything.

And if you do what the industry says is "better" , then you 'll never been considered the leader. This is because disciples do what others are doing.

If you are going to be the leader, then you can not wait to get the approval of everyone.

You must go with it , even if you are the only person who does.

And when you do that, you will find among this elusive 20%